Dictionary

The SaaS Dictionary

Your complete guide to navigating the world of SaaS terms, metrics, and KPIs. Learn about MRR, ARR, Churn Rate, and much more. The SaaS Dictionary is for everyone involved in the fast-paced world of SaaS.


A


B

  • Burn Rate

C

  • Churn Rate
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (LTV)
  • Capital Expenditure (CAPEX)
  • Conversion Rate
  • Cash Flow

D

  • Dunning

E

  • EBITDA
  • Expansion Rate

G

  • Growth Rate
  • Gross Revenue Retention (GRR)
  • Gross Margin (GM)

K

  • Key Performance Indicator (KPI)

L

  • LTV/CAC Ratio
  • Lead-to-Customer Rate

N

  • Net Promoter Score (NPS)
  • Net Revenue Retention (NRR)

R

  • Retention

S

  • Software as a Service (SaaS)
  • Serviceable Available Market (SAM)
  • Serviceable Obtainable Market (SOM)
  • Sales Qualified Leads (SQL)

T

  • Total Addressable Market (TAM)

W

  • Win Rate
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